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About Us

Over 30 years of helping our community in Las Cruces and surrounding areas.

Our Mission

The Las Cruces Hispanic Chamber of Commerce provides leadership that supports economic growth for our region and diverse membership. Through advocacy, collaboration, and opportunity, we help businesses grow while celebrating the diversity, culture, and spirit that strengthen our community.

Our Vision

To help Las Cruces business owners thrive, create opportunities, support education, promote wellness, and give every member of the community the opportunity to succeed.

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The Las Cruces Hispanic Chamber of Commerce was initiated in 1991 as the Hispano Chamber of Doña Ana County, and in 1992 incorporated as the Hispano Chamber of Commerce de Las Cruces. In 2013, the name was changed to what we know today as the Las Cruces Hispanic Chamber of Commerce.

The original founders consisted of a group of business persons who shared a strong common belief and were interested in developing a support organization for small and Hispanic-owned businesses. The Chamber started with only 10 paid members, a number that has since grown to more than 300 paid members in Las Cruces, Alamogordo, southern Doña Ana County, El Paso, Texas, and Albuquerque. The diverse membership includes businesses, non-profit organizations, individuals, and students.

The Board of Directors, comprised of prominent business and civic leaders in our community, governs the chamber and is dedicated to furthering our mission. In recent years, the organization’s focus has since switched gears to the areas of foreign investment facilitation, small business advocacy and support, government affairs, marketing assistance, small-business incubation and an even stronger presence in the local education system.

The Las Cruces Hispanic Chamber of Commerce is proud to serve the Las Cruces and Doña Ana community for over twenty years and will continue to be an anchor in our area for growth and development.

LCHCC 2025 Board of Directors

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Chair of the Board

Dr. Adam Amador

 

Chief Academic Officer / Principal

Alma d'Arte Charter High School

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1st Vice-Chair

Amanda Morales

CEO

United Way of Southwest New Mexico

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2nd Vice-Chair

Junior Vaquera

Owner

TMG Marketing

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Board Secretary

Miguel Acosta

Account Executive

Hutton Broadcasting

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Treasurer

John Vasquez

Vice-President, Commercial Lending

First American Bank

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Past-Chair

Sonia A. White​

Enterprise Instructional Technology Administrator, Lead
NMSU

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Board Member

Executive Director, Richard Aguilar​

President

Aguilar Accounting Inc. 

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Board Member

David R. Almaguer

 

Director of Clinical Outreach

MountainView Regional Medical Center

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Board Member

Josie Pacheco

Branch & Business Center Manager

PNC Bank

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Board Member

Maria Lupe Hernández-Muñiz

Founder & CEO

Powerhouse Diva, LLC

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Board Member

Martin M. Munoz

Sr. Director of Philanthropy

New Mexico State University Foundation

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Board Member

Tanya Varela Chavez

Community Account Professional

Comcast Cable 

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