About Us
Over 30 years of helping our community in Las Cruces and surrounding areas.
Our Mission
The Las Cruces Hispanic Chamber of Commerce provides leadership that supports economic growth for our region and diverse membership. Through advocacy, collaboration, and opportunity, we help businesses grow while celebrating the diversity, culture, and spirit that strengthen our community.
Our Vision
To help Las Cruces business owners thrive, create opportunities, support education, promote wellness, and give every member of the community the opportunity to succeed.

The Las Cruces Hispanic Chamber of Commerce was initiated in 1991 as the Hispano Chamber of Doña Ana County, and in 1992 incorporated as the Hispano Chamber of Commerce de Las Cruces. In 2013, the name was changed to what we know today as the Las Cruces Hispanic Chamber of Commerce.
The original founders consisted of a group of business persons who shared a strong common belief and were interested in developing a support organization for small and Hispanic-owned businesses. The Chamber started with only 10 paid members, a number that has since grown to more than 300 paid members in Las Cruces, Alamogordo, southern Doña Ana County, El Paso, Texas, and Albuquerque. The diverse membership includes businesses, non-profit organizations, individuals, and students.
The Board of Directors, comprised of prominent business and civic leaders in our community, governs the chamber and is dedicated to furthering our mission. In recent years, the organization’s focus has since switched gears to the areas of foreign investment facilitation, small business advocacy and support, government affairs, marketing assistance, small-business incubation and an even stronger presence in the local education system.
The Las Cruces Hispanic Chamber of Commerce is proud to serve the Las Cruces and Doña Ana community for over twenty years and will continue to be an anchor in our area for growth and development.
LCHCC 2025 Board of Directors

Chair of the Board
Dr. Adam Amador
Chief Academic Officer / Principal
Alma d'Arte Charter High School

1st Vice-Chair
Amanda Morales
CEO
United Way of Southwest New Mexico

2nd Vice-Chair
Junior Vaquera
Owner
TMG Marketing


Board Secretary
Miguel Acosta
Account Executive
Hutton Broadcasting


Treasurer
John Vasquez
Vice-President, Commercial Lending
First American Bank

Past-Chair
Sonia A. White
Enterprise Instructional Technology Administrator, Lead
NMSU

Board Member
Executive Director, Richard Aguilar
President
Aguilar Accounting Inc.

Board Member
David R. Almaguer
Director of Clinical Outreach
MountainView Regional Medical Center

Board Member
Josie Pacheco
Branch & Business Center Manager
PNC Bank

Board Member
Maria Lupe Hernández-Muñiz
Founder & CEO
Powerhouse Diva, LLC

Board Member
Martin M. Munoz
Sr. Director of Philanthropy
New Mexico State University Foundation

Board Member
Tanya Varela Chavez
Community Account Professional
Comcast Cable
